American Advertising Federation of Des Moines

Club Awards


Silver Medal Award

The Silver Medal Award is awarded to a current member based on the following criteria: 

  • Contribution to His/Her Company – The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service
  • Creative Ability – The recipient must have shown a consistent, high degree of original thinking in their field.
  • Contributions to the General Advancement of Advertising – The recipient must have worked to increase the stature and raise the standards of the advertising profession.
  • Contributions to the Community – The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.


Jason Ploog, Red Dot Advertising:

Jason began his advertising career in 1995 as an Art Director at Kragie Newell, now The Integer Group. In 1998 he was promoted to Senior Art Director as his focus shifted to new business and brand development for a myriad of clients, including Pella Windows, Maytag, NASCAR, Iowa Tourism and many agency pro-bono/charitable efforts. His time at Integer allowed him to nurture and develop his creative skillset and lay the foundation for years to come.

In 2004 Jason joined ZLRIGNITION as an Associate Creative Director and worked on several recognized campaigns for Iowa State University, Iowa Department of Public Health, Downtown Des Moines and more. He credits ZLRIGNITION with nurturing a more strategic approach to his creative process by allowing him to be involved with every aspect of the creative development and client relationship.

In June 2007 he chose to become a principal partner in Red Dot Advertising + Design with owner Todd Schatzberg. And for the past 11 years he has helped lead creative development through brand campaigns, environmental designs, packaging, promotions and more for clients big and small. Red Dot prides itelf on being small, attentive and focused, while also bringing a lot of industry experience to the table.

“My approach has always been to create something that pushes the boundaries of our client’s expectations, yet resonates with the audience and has real staying power. We take a great deal of pride in making our client’s brand voice come to life. And that’s what keeps them coming back.” said Ploog.

Over the past 23 years Jason has lent his talents to non-profits such as Reggie’s Sleepout, IHYC, Terrace Hill, Creative Visions, Stagewest and ACCI, amongst many others. While he has been recognized more than 100 times for his work in the advertising industry, he is most proud of his volunteer work with non-profits and local community organizations.

In addition to his creative and design talent, Jason is best known for his attention to detail, his inattention to timelines, inexplicably winning the company basketball pool repeatedly and enjoying a good burrito whenever the opportunity arises.


Ad Pro of the Year Award

Ad Pro of the Year is awarded to a current member who has been an active and vital part of the club for two years or more.


Caleb Bailey, Strategic America:

Caleb Bailey is a Digital Strategist/Media Buyer with Strategic America and has been involved in media planning and placement since 2010. He earned his Bachelor of Journalism and Mass Communication from Drake University and has been a member of the American Advertising Federation Board of Directors since 2014. As Education Chair, he’s worked with students across the state of Iowa to build professional connections, learn more about the advertising industry, and help them get a start in their career. In 2014, he also received the Highest Award for Achievement through the Dale Carnegie training program. He also earned his IAB Digital Buyer Planner Certification in June of 2017. He currently resides in Clive, Iowa with his wife Kelly Bailey and their dog KC and cat Khaleesi, both of whom live in reasonable harmony.


Rookie of the Year

Rookie of the Year is awarded to a member that has been with the club for less than two years and has gone above and beyond in his/her efforts to advance the club.


Hope Waggoner, Two Rivers Marketing:

Hope Waggoner’s professional career began with an internship at Two Rivers Marketing in October of 2014. The agency valued her energy and intelligence so much, they offered her full-time employment, and today she provides strategic media plan recommendations for all clients. 

The Drake University graduate performs her duties leveraging an aptitude for planning and executing search, display, social and video advertising, as well as buying programmatic, direct-to-publisher print and digital, outdoor, radio and broadcast. She is skilled at optimizing and reporting all media campaigns and continues to grow her knowledge base in SEO. Hope is Google AdWords certified and is constantly expanding her digital media expertise through various conferences, including Digital Summit Chicago and PPC Hero in Austin.

Hope is a member of the American Advertising Federation and P.E.O. International. When she is not working, she enjoys exploring Des Moines, watching The West Wing, and attending Plymouth UCC. For all your media questions, please reach out to Hope anytime at  




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