American Advertising Federation of Des Moines


2019 June Luncheon

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Active Individual Membership $25.00
Corporate Membership $25.00
Executive Membership $25.00
Collegiate Membership $25.00
Student Membership $20.00
New Graduate Membership $25.00
Full-Time Educator Membership $25.00
Non Resident Membership $25.00
Retired Membership $25.00
In Kind Membership $25.00
AAF Membership + Conference Registration $25.00
Guest $40.00
Non-Member $40.00
Last Day to Register: Wednesday, June 19, 2019
Location: Glen Oaks Country Club, 1401 Glen Oaks Dr, West Des Moines, IA 50266
Time: Thursday, June 20, 2019 11:30 AM - 1:00 PM

Location Description:

Map and directions 

Event Description:

Implementing a Lean Content Strategy

The field of content strategy is vast with many tools and processes to choose from. The problem is, unless you work at a large organization or have clients at the enterprise level, there isn’t enough time or money for you to create and implement an ideal content strategy. Over the last 5 years, I have developed a lean process that has effectively helped smaller companies and nonprofits without breaking the bank. During this talk, we will tour the different steps of a process you can use when working on a redesign of a website.

Lynn is a Digital Strategist who works with nonprofits in the open source community. She combines 19 years of project management experience with an expertise in user experience and content strategy to bring a holistic approach to her work. Her content strategy methodology is based on a lean perspective; she looks to provide clients with the best value based on their resources. She has spoken at numerous local and national conferences and started her own conference, Manage Digital (,in 2018. You can connect with her at


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