American Advertising Federation of Des Moines


2020 June Luncheon: Why Comfort Will Ruin Your Creativity . . . and Business!

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $0.00
Guest $5.00
Non-Member $5.00
Last Day to Register: Tuesday, June 16, 2020
Location: Zoom Meeting, Link to be sent after registration
Time: Thursday, June 18, 2020 11:30 AM - 1:00 PM

Event Description:

Thank You to our Luncheon Sponsor:


Topic Overview: 

-This topic has been updated to be even more relevant in the midst of the COVID-19 public health crisis-

The Role of Complexity in Creativity and Business

Many companies, leaders, and creatives have had to think outside the box over the last few months. Some decided to do nothing, while others shifted resulting in record numbers, subscribers, and new business growth.

How did they do this? They embraced complexity.

In this presentation, marketing creative Anna Schott will share personal and professional experiences on how complexity has played a pivotal part in her current role as well as marketing a viral TEDx Talk and Amazon Best-Selling Book, The Coaching Effect, with little to no budget. 

Key Takeaways include:

·      An understanding of The Growth Rings and how they apply to you and your business.

·      How to embrace complexity and use it to your advantage

·      Exercises that breed creativity rather than fear. 


Anna Schott is a marketing creative making waves where there is no water; Lincoln, NE! 

She is best known for her spiderweb marketing tactics for the viral TEDx Talk, “Why Comfort Will Ruin Your Life” which now has over 3 million views and transcribed into 8 different languages. 

Just recently Anna helped in the production, design, and promotion of the Best-Selling book, “The Coaching Effect” written by her two colleagues who now frequent speaking stages and well-known podcasts worldwide. 

Anna currently holds the role of Director of Marketing at EcSell Institute where she leads all marketing initiatives, campaigns, and branding projects.

Leveraging her background and experiences in Public Relations and Advertising for Government, Healthcare, and nonprofits, Anna pursues her passion for helping people, companies, and nonprofits create brands that stand out and make a difference. 

When she’s away from her Apple products, you can find Anna cycling across the plains, cheering on her beloved Huskers, or attending weddings for her network of friends and family across the world.



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