American Advertising Federation of Des Moines

Events

The Future of Targeting: Contextual, Semantic, and Cookies

Event Details:

Event Type: Open to members and non-members
Registration: Not required
Time: Wednesday, September 30, 2020 12:00 PM - 1:00 PM

Event Description:

This is a free virtual luncheon hosted by Centro

The Future of Targeting: Contextual, Semantic, and Cookies

How can advertisers continue to target audience segments while planning for a privacy-friendly, cookie-free future? In this webinar, we’ll discuss the current state of the targeting market, as well as where it’s headed in years to come.

Mario Diez, CEO at Peer39, will join us to discuss the current tactics that are at risk, the rise of contextual and semantic technologies, strategies for transition, and more.

You’ll learn:

  • What semantic and contextual technologies add to targeting
  • How to evaluate and replace current targeting tactics
  • Potential targeting landmines to avoid

Register in the link below:

https://www.centro.net/webinar/2020/09/the-future-of-targeting-contextual-semantic-and-cookies 

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