American Advertising Federation of Des Moines


2021 March Luncheon: The Definitive Guide to Audio

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $0.00
Guest $5.00
Non-Member $5.00
Last Day to Register: Wednesday, March 17, 2021
Location: Zoom Meeting, Link to be sent after registration
Time: Thursday, March 18, 2021 12:00 PM - 1:00 PM

Event Description:


Presentation Overview:

The Definitive Guide to Audio (DGA) is an annual thought leadership umbrella focused on insights, learnings, and trends within the audio and advertising space. It’s reflective, informative, forward-thinking, and focused on expanding the influence of audio in the marketing space. The guide is a collection of industry studies combined with Pandora exclusive data to give advertisers everything they need to know about the current landscape, upcoming trends, and how to win over consumers via audio. 

Alan Hirschbein Bio:

Alan has spent over two decades in the broadcast and digital media industries.  He joined Pandora in 2011 to help launch Pandora’s local advertising business and is credited with the channel’s rapid revenue growth. He has held pivotal roles within the revenue organization which has grown annual advertising revenues from $100M to over $1 billion during his tenure.  He has been a part of multiple product testing teams and has trained over 250+ new salespeople at Pandora.  In his current role, Alan oversees sales strategy within the SMB organization with a specific focus on the education and travel and tourism industries.  He is a frequent guest speaker and has been recognized by his peers for numerous sales and leadership achievements. 

Alan is also the founder of Innova Homes, LLC, a real estate investment and development firm credited with building the Country Home Magazine 2006 Show Home of the Year in Superstition Mountain, Arizona.  He holds a BA in Economics from the University of California at Santa Barbara.  Alan resides in Northern Califoria is married to his wife Megan and is the proud father of daughters Hannah (12) and Margaux (10).  His favorite Pandora stations are Thumbprint Radio, Today’s Comedy and The Daily.

Contact Alan at and to learn more, visit

Reminder: This will likely be a Virtual Luncheon. Free to members and students, $5 to non-members.

Virtual event, link to access Zoom meeting will be sent out the week of the event.


Event Location:

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