American Advertising Federation of Des Moines


2022 April Luncheon

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $25.00
Guest $40.00
Non-Member $40.00
Last Day to Register: Tuesday, April 19, 2022
Location: Jasper Winery, 2400 George Flagg Pkwy, Des Moines, IA 50321
Time: Thursday, April 21, 2022 11:30 AM - 1:00 PM

Event Description:

Digital Advertising: From Design to Data


Description: AMA Iowa and AAF Des Moines are coming together for a luncheon focused on digital advertising strategy and design. Learn how local teams collaborate and plan everything from display ads to social interactions.

Takeaways: Attendees will walk away knowing more about digital advertising best practices and trends, and be able to apply what they learned in the workplace.

Speaker Bios:

Emily Field, Digital Marketing Strategist, TwoTone Creative

As our digital marketing specialist, Emily uses her personable, people-driven approach to understand our clients’ needs and create strategies that produce results. A true forward thinker, her creative mind loves analyzing how the digital world evolves and interacts with our everyday lives.

With her go-getter attitude, Emily will transform existing social and digital ads and research different approaches to make a greater impact. She’s passionate about tailoring strategic ads to reach specific target audiences and thrives when she’s surrounded by like-minded team members who share her creative drive.

Emily graduated from the University of Iowa (go Hawks!) and holds a degree in Journalism and Mass Communication. When Emily isn’t executing campaigns for our clients, she enjoys spending time with her husband, her daughter, and their two labradors. You might find her enjoying red wine and crime podcasts, trying out recipes on her family and friends, or exploring restaurants and breweries around Des Moines.

Jenny Cross, Founder and CEO, TwoTone Creative

As a child, I didn’t know what marketing was, but I did notice it in every grocery aisle. I remember one particular jar of spaghetti sauce whose jar and label had a unique shape. It was designed to look like it was bulging, giving the illusion that there was more sauce in that 12 oz jar than the rest of the competition. When I told my mom what I noticed, she smiled and complimented my eye for design. From that moment, I knew I wanted to create compelling content that made people stop and take a second look.

After studying visual communications at Truman State University, I always struggled with the idea of being called an “artist” or a “creative.” I wanted to create things that were visually compelling, but also useful and data-driven. I knew I could help those other spaghetti sauce companies.

With my degree, some agency experience, and a dream to create something of my very own to glorify God, TwoTone Creative was founded in 2014. We’ve grown rapidly and now work with organizations all over the United States and in a variety of industries.

I enjoy spending my days strategizing with clients new and old, caring for my team, and paving the way forward for our clients’ future – and our own. When I’m not in the office, you can find me spending time with my favorite human and husband, Jake, and our two daughters – Piper and Amelia.


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