American Advertising Federation of Des Moines

Public Relations Director

Company: Two Rivers Marketing

Full time
Posted: 04/03/2019
Deadline: 05/01/2019
Des Moines, IA

Description

Two Rivers Marketing is looking for an individual to be a public relations director for a group of large, national business-to-business accounts. This associate will oversee PR staff allocation, strategic planning, measurement, and evaluation initiatives for various clients, and is responsible for overseeing client PR budgets.

Responsibilities:

• Oversee all public relations activity for an account or group of accounts

• Provide ongoing strategic direction for public relations and related efforts

• Work alongside managing directors and account directors to formulate and monitor comprehensive long- and short-term plans

• Build client relationships and trust with clients’ personnel, including senior management

• Build and present annual PR plans

• Lead agency-client meetings and routine status calls as they relate to PR efforts

• Serve as a liaison between the PR team and the account and creative functions of the agency, ensuring an integrated approach

• Provide regular PR reports to clients including objectives, status, and results/measurement and refine as needed

• Manage the allocation of PR resources inside and outside the account group, including writing needs

• Provide oversight and estimates related to work authorizations required for public relations efforts not included in annual PR budgets

• Assist other PR team members and client workloads as needed

Requirements

• 10+ years of experience managing people and work teams in a public relations capacity

• Experience in an agency environment

• Degree in journalism or communications, preferably with public relations or related emphasis

• Experience with strategic PR planning, measurement/evaluation, and analysis

• Ability to manage multiple projects and efforts

• Strong communication skills, including written communication, combined with business acumen

• Strong problem solving, project management, and organizational skills

• Ability to engage and maintain relationships with client contacts

• Aptitude in Microsoft Word, Excel, and PowerPoint

• Experience in social media preferred

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