American Advertising Federation of Des Moines

Director of Connection Strategy

Company: Happy Medium

Full time
Posted: 07/01/2019
Deadline: 09/30/2019
Des Moines, IA


Happy Medium is a company comprised of creators, innovators, artists, storytellers, makers and leaders. While operating as a full-service interactive marketing firm, it also thrives on development of its own cutting-edge products and technology. We implement the same strategies for our clients that we do for ourselves. Happy Medium has had repeat appearances on the Inc. 5000 list, awarded to the fastest growing companies in the United States. It has also been awarded Best Workplace for Young Professionals by the Greater Des Moines Partnership, Business with a Bright Future by the Business Record, Best Social Media Company and much more.

Company culture is priority to the agency which is demonstrated in the unique benefits, competitive pay and founding principles: Curiosity, Happiness, Integrity and Teamwork. Happy Medium proudly supports an inclusive employee environment. We know that our clients are best supported when our teammates, regardless of race, gender, sexual orientation, age, religion or ability, are equally supported. We believe in opportunities for all. Happy Medium is seeking a highly-organized person to act as the company’s Director of Connection Strategy.

We are looking for a strong lead for our media and social media team members with an intimate understanding of communication best practices to reach our client's users through media—traditional, digital and social— and to create well-reasoned and researched strategies that improve our clients’ advertising practices and carry out our creative messaging. This person will be goal oriented, progressive-minded and a big picture thinker, guiding Happy Medium’s media and social media teams to new heights. We’re looking for someone with a master plan, a competitive playbook and the ability to sell their vision to our clients and Happy Medium’s team.


Position Summary

- Lead and oversee the day-to-day operations of the media and social media team including deadlines, project timelines & training

- Lead media strategy and communication discipline

- Position the Happy Medium media and social media departments as industry leading experts

- Participate in new business development for media and social media services

- Oversee traffic, invoicing, makegoods & reporting

- Research software efficiencies and new media

- Continually evaluate services offered in the media department

- Conduct regular 1:1’s with direct reports

- Department hiring, when needed

- Assist department with miscellaneous daily tasks as needed

- Manage department budget

- Set department and client benchmarks & evaluate analytics on a regular basis to measure success

- Assist team members with implementation as needed - Monitor digital, traditional and social media trends and champion the adoption and experimentation of new technology, platforms & strategies

- Integrating with Happy Medium’s department lead team to build efficiencies and inter-departmental synergy

Desired Skills

- 2-3 years of leadership or management experience

- 3-5 years of digital marketing experience

- 3-5 years social media experience

- Strong communications background

- Strong written and verbal communication skills

- Organized, with an ability to prioritized multiple time-sensitive projects

- Ability to interface with clients with a professional demeanor

- Ability to translate social media industry jargon and analytics information into easy-to-understand formats for clients, in addition to the ability to explain and prove social media ROI

- Previous agency experience preferred

- Must live in or be willing to relocate to the Des Moines area Travel Some travel to various media markets, mostly in the Midwest, and when requested.


- Competitive pay

- Graduated unlimited PTO

- Paid holidays

- Health, Dental and Vision Insurance Plans

- Flexible work schedule

- Free onsite parking

- 100% paid parental leave (including mothers, fathers and adoptive parents)

- Dependent care reimbursement

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