American Advertising Federation of Des Moines

Media Planner/Buyer

Company: Two Rivers Marketing

Full time
Posted: 10/28/2019
Deadline: 11/30/2019
Des Moines, IA

Description

The Media Planner is responsible for planning and implementing paid media efforts on behalf of assigned agency clients. This strategically minded media expert will craft tactical recommendations to engage audiences and drive brand interactions through print, digital, search, out-of-home, broadcast/cable TV, radio and social media channels. They work closely with media strategists and other agency subject matter experts to architect connected experiences across all online and offline channels and align paid, owned and earned media efforts.

• Create tactical plans and targeting strategies for effectively and efficiently reaching audiences

• Ensure media plans are on strategy and align with integrated efforts across paid, owned and earned media

• Work with media coordinator to manage all facets of plan execution, including RFPs, insertion placement, creative asset trafficking, ad serving, 3rd party vendor management, timelines, reporting and optimization, billing and budget reconciliation and campaign troubleshooting for assigned accounts

• Work collaboratively to develop and implement measurement plans for campaign tracking, analysis and reporting based on media objectives and established KPIs

• Craft and present media recommendations, POVs, analysis and other educational information

• Evaluate trends, emerging technologies, tools, audience behavior, media usage and content consumption, making recommendations for how we can create new client opportunities

• Proactively serve as an agency subject matter expert, resource and thought leader on all things related to online and offline paid media

Requirements

Candidate must be detail-oriented and highly organized with the capacity to work collaboratively in a fast-paced environment, managing multiple tasks and deadlines.

• Bachelor’s degree in relevant field or equivalent experience required

• 3+ years of professional experience planning, executing and analyzing media campaigns

• Knowledge of how audiences consume content across all media channels

• Strong written and verbal communication skills, both internal and client-facing

• Desire to continuously and actively learn about all forms of online and offline media

• Strong Microsoft Office skills: Word, Excel, PowerPoint

• Ability to set up campaigns in Facebook Business Manager, Google Ads, and Bing, as well as functional knowledge of Google Analytics and Keyword Planner (certification a plus)

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