American Advertising Federation of Des Moines

Senior Digital Strategist

Company: Two Rivers Marketing

Full time
Posted: 02/09/2020
Deadline: 03/31/2020
Des Moines, IA


The Senior Digital Strategist will be responsible for working with account teams, cross-functional teams and clients to lead the development of strategies that leverage the power of the entire digital ecosystem. Responsible for the successful development of digital strategies, including web, mobile, email, social media and SEO. Work alongside agency cross-functional teams to develop fully integrated digital marketing strategies and solutions that deliver on our clients’ business and marketing objectives, Candidate must be a problem-solver and innovator who will look for ideas and solutions through analytics, technology trends and audience insights to influence brand/marketing strategies. Candidates for this position must have at least 5 years experience in hands-on digital marketing, preferably in an agency environment.

Digital Marketing:

• Provide consultation and guidance to clients and internal teams on various areas of online marketing communications (Web/CRM/mobile/social/email/SEO)

• Lead/support the planning and execution of digital strategies, campaigns and platforms, including CRM/automation, content strategy, website user experience design and development, email marketing, search engine optimization, social media, website/landing page development, video and other emerging technologies

• In partnership with account services and team leads, help define scope and recommended approach for digital projects

• Develop relevant analytics reports, including analysis and recommendations across all channels for defined programs

• Conduct audits of client’s existing digital marketing efforts and develop strategies and tactics for optimization

• Lead project efforts and delegate tasks to other digital and project marketing team members

• Support business development efforts with creative and strategic content/input as part of the RFP or proposal process

• Identify key digital trends and insights to make business decisions

• Leverage research tools and data to form strategic approaches that are driven by actionable insights


• Must have at least 5 years of experience developing, custom digital strategies/tactics within a marketing, PR and/or advertising agency environment

• In-depth knowledge of integrated marketing and digital disciplines

• Relevant experience using SEO and social media monitoring tools

• A demonstrated passion for interactive, social and mobile solutions and knowledge of how to leverage each to achieve marketing goals

• Excellent interpersonal, organizational and client management skills

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