American Advertising Federation of Des Moines

Digital Media Analyst

Company: Trilix

Full time
Posted: 02/23/2020
Deadline: 03/31/2020
Des Moines, IA

Description

Trilix is seeking a full-time digital media analyst who will be responsible for planning, reviewing, monitoring, optimizing, providing strategic recommendations and reporting for all digital campaigns from start to finish.

Job duties include:

Understand client objectives and translate them into paid digital media strategies and proposals.

Implement digital media campaigns: digital display, pre-roll, OTT, SEM, site direct and social.

Campaigns run via third-party vendor, self-serve DSP or Google Ads.

Stay on top of digital industry trends, digital capabilities, developments and available platforms.

Provide campaign recap reporting to clients and recommend appropriate optimizations.

Perform website, SEM and digital campaign audits.

Offer SEO knowledge and expertise to our clients.

Communicate ad specifications and deadlines.

Working knowledge of Google Ads platform, Google Analytics and Google Tag Manager.

Work with tools such as SEMrush and self-serve DSPs.

Build relationships with media sales representatives.

Assist in writing digital campaign proposals.

Requirements

Ideal candidate must have:

Bachelor’s degree in business administration, advertising, marketing or related field

At least three to five years of business experience

Google Ads Certification

Google Tag Manager Certification G

oogle Analytics Certification

Excellent written and verbal communication skills

Solid organizational skills, including attention to detail, prioritizing and multi-tasking skills

Please send cover letter, resume and salary requirements to Annette Halbur at ahalbur@trilixgroup.com.

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