American Advertising Federation of Des Moines

Social Media Specialist

Company: Hy-Vee

Full time
Posted: 04/27/2021
Grimes, IA



About the job

Job Title

Social Media Specialist FLSA: Non-Exempt

Department: Marketing/Communications Revision Date: 4/2021

General Function

Seeking a dynamic social media expert to plan and execute organic and paid social media efforts, across multiple channels. This individual would also be a lead on maintaining social media management systems and paid ads. Ideal candidates possess the ability to think fast and react with good judgement with alignment to the Hy-Vee brand.

Reporting Relations

Accountable and Reports to: Director, Social Media & Content



Primary Duties And Responsibilities

  • Plans and publishes social media based on data and company objectives
  • Translates business needs into content calendar, paid social media, and defines reporting on social media performance
  • Implements paid social media campaigns across all applicable channels with internal and external partners
  • Innovates new and creative ways to express social media performance with current and evolving media channels.
  • Enforces brand standards set forth by CMO/VP Brand Image Marketing in all social and digital marketing.
  • Maintains and augments Sprinklr environment to align with company goals.
  • Collaborates with internal, external, community or influencer marketers on digital marketing tactics. Executes to expectation and guides projects through completion.
  • Presents on and guides internal and external marketing teams through best social/digital practices.
  • Advises and develops best practices for social media at corporate and local level.
  • Reports to work when scheduled and works expected number of hours.

Secondary Duties And Responsibilities

  • Helps maintain social media campaigns and day-to-day activities, including broadcasting and calendar maintenance.
  • Prepare various reports as assigned.
  • Performs other job related duties and special projects as required.

Education And Experience

Bachelor’s Degree in Journalism, Public Relations, Communications or related field.

3-5 Years Previous Related Work Experience Preferred.

Deep understanding of Facebook Ads Manager and other paid social media tools.


as system admin on Sprinklr or other social media management system.

Physical Requirements

  • Visual requirements include: ability to see detail at near range with or without correction.
  • Must be physically able to exert up to 50 pounds of force occasionally; exert up to 10 pounds of force to move objects as well as perform sedentary work
  • Must be able to perform the following physical activities: kneeling, crouching, reaching, handling, fingering, grasping, feeling, talking, hearing, and repetitive motions.

Knowledge, Skills, Abilities And Worker Characteristics

  • Commitment to the Hy-Vee Mission and a willingness to promote the values of the company
  • Excellent verbal and written communication skills
  • Excellent interpersonal skills; ability to relate to and interact with other people in a friendly, professional manner
  • Ability to identify problems, develop and execute solutions
  • Ability to interact with advanced computer systems, including schedule management and presentation production applications, as well as job-specific programs

Working Conditions

The duties for this position are conducted in a general office environment. There is frequent pressure to meet deadlines and handle multiple priorities.

Equipment Used To Perform Job

Mobile phone/tablet, PC/Apple with Microsoft Office programs, Adobe Creative Cloud, Google Analytics, Sprinklr and other related software, calculator, telephone, copier, printer

Financial Responsibility



Has frequent contact with suppliers/vendors, media contacts, athletes, event staff/volunteers, store personnel and marketing coordinators.


Has access to confidential information including knowledge of advertising rates, pricing information, and store sales.

Seniority Level

Entry level


  • Construction 
  • Food & Beverages 
  • Retail

Employment Type


Job Functions

  • Marketing 
  • Public Relations

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