American Advertising Federation of Des Moines


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March 2012

Mar 26
March 26
FTC Releases Privacy Report

Earlier today, the Federal Trade Commission released its final Commission report Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers.


February 2012

Feb 24
February 24
White House Endorses DAA Self-Regulatory Program

Yesterday was a significant day for the advertising industry as the White House, Department of Commerce and Federal Trade Commission endorsed the Digital Advertising Alliance self-regulatory program for online interest based advertising. This groundbreaking program helps engender consumer trust by giving consumers the opportunity to protect their privacy and allowing them to establish control over their reception of online behavioral advertising.

Feb 2
February 2
The Controversy Behind New Top-Level Internet Domains

Despite the many calls for delay from many members of industry, non-profits, lawmakers and the law enforcement community, on January 12 the Internet Corporation for Assigned Names and Numbers (ICANN) began accepting applications for new top level domains.

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