American Advertising Federation of Des Moines

AAF Announces 2016 National Student Advertising Competition Sponsor, Snapple

07/01/2015

Partnering with another iconic American brand, the American Advertising Federation (AAF) is excited to announce Snapple as the corporate sponsor for the 2016 National Student Advertising Competition (NSAC).

Partnering with another iconic American brand, the American Advertising Federation (AAF) is excited to announce Snapple as the corporate sponsor for the 2016 National Student Advertising Competition (NSAC).

The 2016 NSAC will require each AAF college chapter team to develop a written integrated marketing campaign proposal and a 20-minute presentation in response to a real-world advertising challenge currently faced by Snapple.  Dr Pepper Snapple Group based in Plano, Texas, is the third largest non-alcoholic beverage company in the US.

Annually, approximately 150 campuses participate in the educational program, representing a few thousand college students. In the first round of the competition, each student team will present its campaign virtually or in person in one of the AAF’s districts. The 18 semi-finalists will then be narrowed down to the top eight teams, which will advance to the national finals to pitch their campaign one last time to compete for the national title during the AAF’s National Conference, ADMERICA, at Disneyland Hotel in Anaheim, California, June 4-7, 2016.

“Dr Pepper Snapple Group has a long tradition of supporting educational opportunities for college students,” said Melissa Wong, Assistant Vice President, Mosaic Center and Education Services of the American Advertising Federation. “The sponsorship of the AAF’s National Student Advertising Competition is an initiative for Dr Pepper Snapple Group to show its commitment to youth education. Not only will Snapple gain invaluable new marketing insights to tap into the millennial market, but they are helping the next generation of marketers and advertisers develop the critical research, analytical and creative skills they will need to launch a successful career in the industry.”

This year’s campaign objective will be to develop a fully integrated marketing campaign for Snapple as it looks to grow household penetration.

“We’re thrilled to be able to provide students an opportunity to use what they’ve learned to help solve a real business issue for Snapple,” states Brent Chism, Snapple Brand Director. “We can’t wait to see what ideas and solutions the students can come up with to help us better connect with our audiences.”

To learn more about AAF college chapters and how to participate in the NSAC, please visit membership.aaf.org.


About Dr Pepper Snapple Group

Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 13 of our 14 leading brands are No. 1 or No. 2 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr & Mrs T mixers, Peñafiel, Rose's, Schweppes, Squirt and Sunkist soda. To learn more about our iconic brands and Plano, Texas-based company, please visit www.DrPepperSnapple.com. For our latest news and updates, follow us at www.Facebook.com/DrPepperSnapple or www.Twitter.com/DrPepperSnapple.

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