American Advertising Federation of Des Moines


2018 October Luncheon

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Active Individual Membership $25.00
Corporate Membership $25.00
Executive Membership $25.00
Collegiate Membership $25.00
Student Membership $20.00
New Graduate Membership $25.00
Full-Time Educator Membership $25.00
Non Resident Membership $25.00
Retired Membership $25.00
In Kind Membership $25.00
AAF Membership + Conference Registration $25.00
Guest $40.00
Non-Member $40.00
Last Day to Register: Tuesday, October 16, 2018
Location: Des Moines Golf & Country Club, 1600 Jordan Creek Pkwy, West Des Moines, IA 50266
Time: Thursday, October 18, 2018 11:30 AM - 1:00 PM

Location Description:

Map and Directions.

Event Description:

How Do You Define Attribution?

Attribution doesn’t have one answer but it should answer ONE question. 
What is driving sales?  It requires constantly tweaking the mix and finding your OPTIMIZATION zone. 

The Game Changer presentation explores how attribution can move the needle on business and touches upon:

  • The Consumer Journey
  • The Importance of 1:1 Communication
  • Attribution Models Pros & Cons
  • The Value of Cross Device Measurement
  • DataMatch Capabilities


Matthew Fanelli is Senior Vice President, Digital, at MNI Targeted Media Inc., a Meredith company, and its three business units, Targeted Media Health, MNI, and Harpoon. Targeted Media Health focuses on healthcare-related communications in doctors’ offices, via print, and on digital platforms, to foster patient education and well-informed medical decisions. MNI specializes in multimedia targeted advertising, in more than 40 prestigious national magazines, and partners with top-tier national and local online media brands to deliver highly targeted online and mobile campaigns. Harpoon partners with agencies and advertisers for their end-to-end media strategy and buying, providing a unique and powerful perspective that adds value to each custom-built plan.

A recognized leader in online advertising strategy and management almost 20 years of experience, Matt played a significant role in the development of MNI’s big data solution, Omnipoint, our proprietary market-collection, and media-performance analysis tool. He leads a team responsible for the daily operation of all of our digital business, including ad strategy and analysis, media planning and buying, new business and product development, and campaign reporting and optimization. Improving the systems and processes needed to make MNI an all-encompassing resource for advertisers is among Matt's foremost priorities at the company.

Matt’s past experience includes Online Advertising Director at Gannett and Regional Sales Manager at

Matt is involved with numerous industry affiliates, including Media Buyers/Planners Network, Automotive Digital Marketing, Revedia Group, Online Advertising Professionals, ThoseIn Media, and the IAB. In 2017, Matt was named to the Board of Directors at Digital Remedy.

Matt earned his degree in Mass Communications from Iona College and resides in Eastchester, NY.


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