2018 October Luncheon
Map and Directions.
How Do You Define Attribution?
Attribution doesn’t have one answer but it should answer ONE question.
The Game Changer presentation explores how attribution can move the needle on business and touches upon:
Matthew Fanelli is Senior Vice President, Digital, at MNI Targeted Media Inc., a Meredith company, and its three business units, Targeted Media Health, MNI, and Harpoon. Targeted Media Health focuses on healthcare-related communications in doctors’ offices, via print, and on digital platforms, to foster patient education and well-informed medical decisions. MNI specializes in multimedia targeted advertising, in more than 40 prestigious national magazines, and partners with top-tier national and local online media brands to deliver highly targeted online and mobile campaigns. Harpoon partners with agencies and advertisers for their end-to-end media strategy and buying, providing a unique and powerful perspective that adds value to each custom-built plan.
A recognized leader in online advertising strategy and management almost 20 years of experience, Matt played a significant role in the development of MNI’s big data solution, Omnipoint, our proprietary market-collection, and media-performance analysis tool. He leads a team responsible for the daily operation of all of our digital business, including ad strategy and analysis, media planning and buying, new business and product development, and campaign reporting and optimization. Improving the systems and processes needed to make MNI an all-encompassing resource for advertisers is among Matt's foremost priorities at the company.
Matt’s past experience includes Online Advertising Director at Gannett and Regional Sales Manager at tradeout.com.
Matt is involved with numerous industry affiliates, including Media Buyers/Planners Network, Automotive Digital Marketing, Revedia Group, Online Advertising Professionals, ThoseIn Media, and the IAB. In 2017, Matt was named to the Board of Directors at Digital Remedy.
Matt earned his degree in Mass Communications from Iona College and resides in Eastchester, NY.
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