2018 December Luncheon
Luncheon Sponsored By:
Age of Assistance
The customer and their expectations are changing rapidly. With more digital engagement come digital expectation. How can you provide utility and resource to your customer based while also ensuring that your marketing is aligned to your core business goals? How can you utilize internal data with digital platforms to better connect your online presence to your offline results.
Matt Gaither is an Account Lead with Google. Primarily he works with the largest companies in the Home Services industry to help drive efficient performance and anticipate future trends in the marketplace. These partnerships are primarily focused on utilizing Google's marketing solutions in order to accomplish business goals as well as consulting on website, call center, and UX flows to ensure a frictionless path to purchase. Before his tenure with Google, Matt worked at Valassis developing Direct Mail, Digital Display, and Email Blast strategies for the CPG industry. During his tenure at Valassis, Matt partnered directly with some of the largest CPGs in the world, including PepisCo and Procter & Gamble.
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