American Advertising Federation of Des Moines


2018 December Luncheon

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Active Individual Membership $25.00
Corporate Membership $25.00
Executive Membership $25.00
Collegiate Membership $25.00
Student Membership $20.00
New Graduate Membership $25.00
Full-Time Educator Membership $25.00
Non Resident Membership $25.00
Retired Membership $25.00
In Kind Membership $25.00
AAF Membership + Conference Registration $25.00
Guest $40.00
Non-Member $40.00
Last Day to Register: Tuesday, December 4, 2018
Location: Greater Des Moines Botanical Center, 909 Robert D. Ray Dr., Des Moines, IA 50309
Time: Thursday, December 6, 2018 11:30 AM - 1:00 PM

Location Description:

Map and Directions.

Event Description:

Luncheon Sponsored By:

Presentation Description 

Age of Assistance

The customer and their expectations are changing rapidly. With more digital engagement come digital expectation. How can you provide utility and resource to your customer based while also ensuring that your marketing is aligned to your core business goals? How can you utilize internal data with digital platforms to better connect your online presence to your offline results.

Speaker bio 

Matt Gaither is an Account Lead with Google. Primarily he works with the largest companies in the Home Services industry to help drive efficient performance and anticipate future trends in the marketplace. These partnerships are primarily focused on utilizing Google's marketing solutions in order to accomplish business goals as well as consulting on website, call center, and UX flows to ensure a frictionless path to purchase. Before his tenure with Google, Matt worked at Valassis developing Direct Mail, Digital Display, and Email Blast strategies for the CPG industry. During his tenure at Valassis, Matt partnered directly with some of the largest CPGs in the world, including PepisCo and Procter & Gamble.


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