American Advertising Federation of Des Moines


2018 December Luncheon

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Active Individual Membership $25.00
Corporate Membership $25.00
Executive Membership $25.00
Collegiate Membership $25.00
Student Membership $20.00
New Graduate Membership $25.00
Full-Time Educator Membership $25.00
Non Resident Membership $25.00
Retired Membership $25.00
In Kind Membership $25.00
AAF Membership + Conference Registration $25.00
Guest $40.00
Non-Member $40.00
Last Day to Register: Monday, December 3, 2018
Location: TBD
Time: Thursday, December 6, 2018 11:30 AM - 1:00 PM

Location Description:

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Event Description:

Luncheon Sponsored By:

Presentation Description 

Learn how Google looks at bucketing consumers in the funnel and how we need to speak to each consumer throughout the process, across-channel. What does your website say to a consumer that is just looking vs. buying now? How are you speaking to everyone differently?

Speaker bio 

Matt Gaither is an Account Lead with Google. Primarily he works with the largest companies in the Home Services industry to help drive efficient performance and anticipate future trends in the marketplace. These partnerships are primarily focused on utilizing Google's marketing solutions in order to accomplish business goals as well as consulting on website, call center, and UX flows to ensure a frictionless path to purchase. Before his tenure with Google, Matt worked at Valassis developing Direct Mail, Digital Display, and Email Blast strategies for the CPG industry. During his tenure at Valassis, Matt partnered directly with some of the largest CPGs in the world, including PepisCo and Procter & Gamble.


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