American Advertising Federation of Des Moines

Events

2019 June Luncheon

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Active Individual Membership $25.00
Corporate Membership $25.00
Executive Membership $25.00
Collegiate Membership $25.00
Student Membership $20.00
New Graduate Membership $25.00
Full-Time Educator Membership $25.00
Non Resident Membership $25.00
Retired Membership $25.00
In Kind Membership $25.00
AAF Membership + Conference Registration $25.00
Guest $40.00
Non-Member $40.00
Last Day to Register: Monday, June 17, 2019
Location: Glen Oaks Country Club, 1401 Glen Oaks Dr, West Des Moines, IA 50266
Time: Thursday, June 20, 2019 11:30 AM - 1:00 PM

Location Description:

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Event Description:

Implementing a Lean Content Strategy

DESCRIPTION
The field of content strategy is vast with many tools and processes to choose from. The problem is, unless you work at a large organization or have clients at the enterprise level, there isn’t enough time or money for you to create and implement an ideal content strategy. Over the last 5 years, I have developed a lean process that has effectively helped smaller companies and nonprofits without breaking the bank. During this talk, we will tour the different steps of a process you can use when working on a redesign of a website.

BIO
Lynn is a Digital Strategist who works with nonprofits in the open source community. She combines 19 years of project management experience with an expertise in user experience and content strategy to bring a holistic approach to her work. Her content strategy methodology is based on a lean perspective; she looks to provide clients with the best value based on their resources. She has spoken at numerous local and national conferences and started her own conference, Manage Digital (http://managedigital.io/),in 2018. You can connect with her at lynnwintermn.com.

 

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