American Advertising Federation of Des Moines


2019 July Luncheon: Google's Matt Gaither on eCommerce and Digital Messaging

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Active Individual Membership $25.00
Corporate Membership $25.00
Executive Membership $25.00
Collegiate Membership $25.00
Student Membership $20.00
New Graduate Membership $25.00
Full-Time Educator Membership $25.00
Non Resident Membership $25.00
Retired Membership $25.00
In Kind Membership $25.00
AAF Membership + Conference Registration $25.00
Guest $40.00
Non-Member $40.00
Last Day to Register: Tuesday, July 16, 2019
Location: Holiday Inn Downtown - Mercy Campus, 1050 6th Ave, Des Moines, IA 50314
Time: Thursday, July 18, 2019 11:30 AM - 1:00 PM

Location Description:

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Event Description:

This Month's Luncheon is Sponsored by:

eCommerce & Innovating your Digital Message with Matt Gaither

Building off of our age of assistance conversation, there are core pillars that consumers are expecting in their research journey and opportunities to provide magical digital moments across the path to purchase. During today's session, we are going to discuss \companies that have made the push to innovate and test during times of economic tailwinds in order to prepare for the future. In addition, we will dive deeper on three core pillars that have become table stakes for customer interaction: Price Transparency, Justifying "Why Your Business?," and providing a seamless eCommerce experience. We should have time to discuss your questions and brainstorm as a group how other AAF partners could evolve their approach.


Matt Gaither is an Account Lead with Google. Primarily he works with the largest companies in the Home Services industry to help drive efficient performance and anticipate future trends in the marketplace. These partnerships are primarily focused on utilizing Google's marketing solutions in order to accomplish business goals as well as consulting on website, call center, and UX flows to ensure a frictionless path to purchase. Before his tenure with Google, Matt worked at Valassis developing Direct Mail, Digital Display, and Email Blast strategies for the CPG industry. During his tenure at Valassis, Matt partnered directly with some of the largest CPGs in the world, including PepisCo and Procter & Gamble.


Event Location:

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