American Advertising Federation of Des Moines


2019 October Luncheon: Leveraging Social to Fuel Your Media Mix and Achieve Business Objectives

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Active Individual Membership $25.00
Corporate Membership $25.00
Executive Membership $25.00
Collegiate Membership $25.00
Student Membership $20.00
New Graduate Membership $25.00
Full-Time Educator Membership $25.00
Non Resident Membership $25.00
Retired Membership $25.00
In Kind Membership $25.00
AAF Membership + Conference Registration $25.00
Guest $40.00
Non-Member $40.00
Last Day to Register: Thursday, October 17, 2019
Location: Greater Des Moines Botanical Center, 909 Robert D. Ray Dr, Des Moines, IA 50309
Time: Thursday, October 17, 2019 11:30 AM - 1:00 PM

Location Description:

Map and Directions.

Event Description:


Session Title:

Leveraging Social to Fuel Your Media Mix and Achieve Business Objectives

Which is evolving faster: social platforms or the audiences who use them? Social media is no longer about garnering likes and comments, but about using data and content to influence all stages of the consumer journey, optimize experiences, and build relationships that extend beyond social. So, how can marketers fully take advantage - and prove their efforts are worthwhile? 

In this session, attendees will learn: 

- New social platform advancements/trends + how to implement in your marketing mix 

- How to effectively prove the value of paid social to key stakeholders

- Predictions on the future of social media

Chloe Just, Senior Performance Media Manager at Nina Hale

As Senior Performance Media Manager, Chloe Just’s thoughtful approach to performance media (channels like paid search, paid social) ensures her clients’ campaigns achieve continued success. Since joining Nina Hale in 2018, Chloe is responsible for performance media campaign strategy and campaign performance analysis, and ensures that campaigns are efficiently and effectively optimized. Chloe has experience on a variety of brands like 3M, Blue Cross and Blue Shield of Minnesota, Landscape Structures Inc., and more.

Prior to Nina Hale, Chloe was at the software company Workiva, where she was responsible for developing and executing a demand generation strategy through various channels including paid search, paid social, display, and direct mail. Originally from Des Moines, Chloe graduated from Iowa State University in 2015 with a degree in advertising. 

Kathleen Petersen / Vice President of Media at Nina Hale

Kathleen Petersen serves as the Vice President of Media and is responsible for media strategy and innovation, as well as overseeing the agency’s media leadership team. Petersen has strong experience in all phases of the digital marketing process from setting strategy for B2B and B2C clients through execution and measurement. 

Current and past clients include Renewal by Andersen, Blue Cross Blue Shield of Minnesota, Allianz, Target, General Mills, JVC, Schwans, Bloomington Convention and Visitors Bureau, Cambria, Land O’Lakes, Optum Health, Dairy Queen, and 3M.

SPONSORED BY: Pinpoint Digital


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