2020 May Zoom Meeting: The Viewing Vortex: The Many Ways to Watch and Buy in 2020
Join us for our Zoom Meeting Luncheon with Noor Naseer from Centro!
From: 12:00-1:00pm. Free to members and students, $5 to non-members.
Virtual event, link to access Zoom meeting will be sent out the week of the event.
The Viewing Vortex: The Many Ways to Watch and Buy in 2020
Today, every consumer is facing life changes that have reshaped the way they live. When it comes to media habits, video consumption is at an all-time high that outshines 2019 projections.
For advertisers that are running ads to reach their target audiences, how should they define that content people are viewing? Is it TV or is it video? What’s the latest with the ‘streaming wars’ and what does it mean for advertisers? Does is matter what screen an advertiser’s spots runs across? How should advertisers be framing up the unique opportunities each offer? It’s a messy subject that leaves a lot of questions that need answering for viewers and ad buyers.
The Viewing Vortex’ shares the latest on new and unexpected viewing trends in 2020, an updated breakdown on how to approach video and television audiences and the latest options for buying ‘watchable’ advertising.
Noor nationally leads innovative strategy development at Centro. She helps clients strategize smarter media plans with consideration for emerging ad formats, devices, data types, platforms, tech integrations and partnerships.
Prior to joining Centro, Noor was responsible for planning and digital activation at Starcom MediaVest Group for consumer and B2B tech brand, BlackBerry, and global CPG brand, Procter & Gamble. She is a graduate of Northwestern University with an M.S. in Integrated Marketing.
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