American Advertising Federation of Des Moines

Events

2020 April Luncheon: The Viewing Vortex: The Many Ways to Watch and Buy in 2020

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Active Individual Membership $25.00
Corporate Membership $25.00
Executive Membership $25.00
Collegiate Membership $25.00
Student Membership $20.00
New Graduate Membership $25.00
Full-Time Educator Membership $25.00
Non Resident Membership $25.00
Retired Membership $25.00
In Kind Membership $25.00
AAF Membership + Conference Registration $25.00
Guest $40.00
Non-Member $40.00
Last Day to Register: Monday, April 13, 2020
Location: Holiday Inn Downtown - Mercy Campus, 1050 6th Ave, Des Moines, IA 50314
Time: Thursday, April 16, 2020 11:30 AM - 1:00 PM

Location Description:

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Event Description:

Join us for our Luncheon with Noor Naseer from Centro!

Topic:

The Viewing Vortex: The Many Ways to Watch and Buy in 2020

What anyone formally calls watchable content is becoming an increasingly touchy subject. And it’s leaving a lot of questions for both viewers and ad buyers.

When are you watching TV and when is it video? Is it video if it’s coming from a cable provider? And what’s the latest with the ‘streaming wars’ and what does it mean for advertisers? Is there an easy way to measure these new formats if you’re ready to spend away from traditional TV buys?

The Viewing Vortex’ shares the latest on viewing trends in 2020, an updated breakdown on how to approach video and television audiences and the latest options for buying advanced television.

Biography:

Noor nationally leads innovative strategy development at Centro. She helps clients strategize smarter media plans with consideration for emerging ad formats, devices, data types, platforms, tech integrations and partnerships.

Prior to joining Centro, Noor was responsible for planning and digital activation at Starcom MediaVest Group for consumer and B2B tech brand, BlackBerry, and global CPG brand, Procter & Gamble. She is a graduate of Northwestern University with an M.S. in Integrated Marketing.

 

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