American Advertising Federation of Des Moines


2020 June Luncheon: Why Comfort Will Ruin Your Creativity . . . and Business!

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $0.00
Guest $5.00
Non-Member $5.00
Last Day to Register: Monday, June 15, 2020
Location: Zoom Meeting, Link to be sent after registration
Time: Thursday, June 18, 2020 11:30 AM - 1:00 PM

Event Description:

Thank You to our Luncheon Sponsor:


Topic Overview: 

Why Comfort Will Ruin Your Creativity . . . and Business! 

Creativity allows brands to differentiate, innovate, and decide the trends rather than follow them. So how do individuals and businesses ignite more creativity in order to grow? In this presentation, marketing creative Anna Schott will share personal and professional experiences on how creativity has played a pivotal role in the marketing of a TEDx Talk now viewed over 3.3 million times, promoting a best-selling book, and living a life out of order.

Key takeaways include: 

  1. Discovering the incredible power creativity has on the success of you and/or your business
  2. Learning to navigate through fear and uncertainty in order to stand out
  3. Triggering creativity within yourself and with others 


Anna Schott is a marketing creative making waves where there is no water; Lincoln, NE! 

She is best known for her spiderweb marketing tactics for the viral TEDx Talk, “Why Comfort Will Ruin Your Life” which now has over 3 million views and transcribed into 8 different languages. 

Just recently Anna helped in the production, design, and promotion of the Best-Selling book, “The Coaching Effect” written by her two colleagues who now frequent speaking stages and well-known podcasts worldwide. 

Anna currently holds the role as the Director of Marketing at EcSell Institute where she leads all marketing initiatives, campaigns, and branding projects.

Leveraging her background and experiences in Public Relations and Advertising for Government, Healthcare, and nonprofits, Anna pursues her passion for helping people, companies, and nonprofits create brands that stand out and make a difference. 

When she’s away from her Apple products, you can find Anna cycling across the plains, cheering on her beloved Huskers, or attending weddings for her network of friends and family across the world.



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