American Advertising Federation of Des Moines


October Luncheon: When it comes to holiday campaigns, this is no time to just repeat what you did

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $0.00
Guest $5.00
Non-Member $0.00
Last Day to Register: Monday, October 12, 2020
Location: Zoom Meeting, Link to be sent after registration
Time: Thursday, October 15, 2020 12:00 PM - 1:00 PM

Event Description:



When it comes to holiday campaigns, this is no time to just repeat what you did last year. Join AUDIENCEX Senior Director of Strategy, Joe Horine, as he discusses strategies to help brands adjust to the new trends that have developed this year in order to have a successful holiday season.

Speaker Bio:

 Joe Horine is the Senior Director of Strategy at AUDIENCEX, leading the strategy team in building out effective cross-channel media plans for agencies and marketers across all industries. He brings experience across multiple verticals, end to end experience in campaign planning, execution, and measurement, as well as a deep understanding of the power of actionable insights to help drive successful customer engagements. Joe built his career as a marketing consultant with a deep understanding of data and analytics to facilitate conversations between the likes of data scientists and people who actively avoid anything numbers-related. Regardless of your question, level of sophistication, or campaign type, Joe has the ability to help design a successful digital marketing strategy to reach your goals.


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