American Advertising Federation of Des Moines


2021 April Luncheon: WTF is Social Media in 2021?

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $0.00
Guest $5.00
Non-Member $5.00
Last Day to Register: Wednesday, April 14, 2021
Location: Zoom Meeting, Link to be sent after registration
Time: Thursday, April 15, 2021 12:00 PM - 1:00 PM

Event Description:


Topic: WTF is Social Media in 2021?

It’s a crazy era to be in marketing and communications. Social networks are becoming utilities. TikTok is taking over. Brands are pretending to be human online. And influencers are using #ad even when they aren’t being paid! In an era of demetrification, deepfakes, A.I. and #sponcon, what even is social media as we look at the year to come? Join Fallon’s head of digital and social, Greg Swan, for a conversation about the trends to watch in the coming year, and real-world examples of how leaders, creatives and strategists are adapting to the changing nature of our industry.


Greg Swan
Director of Digital, Social & PR, Fallon

Greg Swan builds engagement strategies for brands rooted in consumer habits, social networks, and the culture engine that knits them together. A nationally-recognized thought-leader, strategist and creative leader, Greg blends experience with emerging technology, earned engagement, and social media for brands like Arby’s, Hotwire, and Massage Envy. At previous roles with space150, McCann Worldgroup, and Weber Shandwick, Greg led programs for brands like Nike, Verizon, State Farm, U.S. Army, The Coca-Cola Company, Jack Links, and Buffalo Wild Wings.

Reminder: This will likely be a Virtual Luncheon. Free to members and students, $5 to non-members.

Virtual event, link to access Zoom meeting will be sent out the week of the event.


Event Location:

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