2021 May Luncheon: A New Approach for New Business
Topic: A New Approach to New Business
There is a new model for new business that makes the existing model obsolete.
In a CMO Council study, 80% of decision-makers said THEY found their vendors, not the other way around.
Instead of chasing new business, it is now more important to learn how to be found.
Agencies and advertisers need to rethink their approach to new business. Rather than relying primarily on the interruption tactics of cold calls and unsolicited direct mail, social media allows them to broaden their market while narrowing their niche and create more new business opportunities than ever before.
Join presenter Michael Gass, who will provide participants with an inbound marketing plan for creating new business opportunities within 30 days. Michael has personally implemented and refined this program with over 450 + advertising, digital, media and PR agencies over the past decade.
Michael Gass is the founder of Fuel Lines Business Development, LLC, a firm that provides business development resources, training and consulting services to advertising, digital, media and PR agencies.
Michael was the first advertising agency consultant to embrace social media for business development. He's been an active participant and innovator since creating his blog, Fuel Lines, back in 2007. It has ranked among the top 100 global marketing blogs in the world according to Ad Age¹s Power 150. His Fuel Lines newsletter has over 33,000 subscribers. He's also amassed a Twitter following of over 100,000 people.
Michael's built an international consultancy using the inbound and content marketing strategies and tactics that he recommends to advertising agencies and professional service firms.
He¹s conducted over 450+ new business workshops in the U.S., Canada and the UK as well as global training events for international advertising and marketing associations such as the 4A’s, AAF, AMA, AMI, DMA, ICA, MCAN, Mirren New Business, PRSA, TAAN, thenetworkone, The Magnet Global Network and Worldwide Partners.
Reminder: This will likely be a Virtual Luncheon. Free to members and students, $5 to non-members.
Virtual event, link to access Zoom meeting will be sent out the week of the event.
Register Online:Register Here
Event Location:View Map