American Advertising Federation of Des Moines


2021 May Luncheon: A New Approach for New Business

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $0.00
Guest $5.00
Non-Member $5.00
Last Day to Register: Thursday, May 20, 2021
Location: Zoom Meeting, Link to be sent after registration
Time: Thursday, May 20, 2021 12:00 PM - 1:00 PM

Event Description:

Topic: A New Approach to New Business

There is a new model for new business that makes the existing model obsolete. 

In a CMO Council study, 80% of decision-makers said THEY found their vendors, not the other way around.

Instead of chasing new business, it is now more important to learn how to be found

Agencies and advertisers need to rethink their approach to new business. Rather than relying primarily on the interruption tactics of cold calls and unsolicited direct mail, social media allows them to broaden their market while narrowing their niche and create more new business opportunities than ever before.

Join presenter Michael Gass, who will provide participants with an inbound marketing plan for creating new business opportunities within 30 days. Michael has personally implemented and refined this program with over 450 + advertising, digital, media and PR agencies over the past decade.

Key takeaways:

  • Why most agencies aren’t having success with social media for new business
  • A seven-step blueprint for using social media for new business
  • Examples of what a successful new business program looks like
  • How to create a platform for new business and integrate Twitter, Facebook and LinkedIn
  • Specific tools, tactics and tips to get the most return on your daily time investment
  • How to create 30 posts in 30 days and develop a system for content creation
  • How to accelerate your personal networks and increase leads through social media.


Michael Gass is the founder of Fuel Lines Business Development, LLC, a firm that provides business development resources, training and consulting services to advertising, digital, media and PR agencies.

Michael was the first advertising agency consultant to embrace social media for business development. He's been an active participant and innovator since creating his blog, Fuel Lines, back in 2007. It has ranked among the top 100 global marketing blogs in the world according to Ad Age¹s Power 150. His Fuel Lines newsletter has over 33,000 subscribers. He's also amassed a Twitter following of over 100,000 people.

Michael's built an international consultancy using the inbound and content marketing strategies and tactics that he recommends to advertising agencies and professional service firms.

He¹s conducted over 450+ new business workshops in the U.S., Canada and the UK as well as global training events for international advertising and marketing associations such as the 4A’s, AAF, AMA, AMI, DMA, ICA, MCAN, Mirren New Business, PRSA, TAAN, thenetworkone, The Magnet Global Network and Worldwide Partners.

Reminder: This will likely be a Virtual Luncheon. Free to members and students, $5 to non-members.

Virtual event, link to access Zoom meeting will be sent out the week of the event.


Register Online:

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